Mark Cuban, MFFL

Mark Cuban wears many hats. Many are familiar with his billionaire entrepreneur hat. Fewer are as familiar with his philanthropist hat. But everyone, in the realm of sports at least, knows Mark Cuban’s MFFL hat. Mavs Fan For Life.

The ultra-competitive Cuban can usually be seen on television behind the bench during Dallas Mavericks games. The cameras particularly like his reactions to controversial calls. The sports reporters afterward REALLY like his reactions to controversial calls. A wildly successful businessman across industries, it is quite obvious that the Mavs are more than just a business venture to him. His blog on the Mavs’ website could belong to any fan.

As such, I think the blog works to endear Cuban to employees and fans. He shares emails from fans along with his thoughts on ownership. It’s clear that nobody is writing the blog for him, although he might benefit from someone proofreading it. The average fan is probably surprised, as I was, that he even takes the time to write a blog when he has so many other business ventures to look after. It is clear that he treats the Mavs organization as more of a passion than a job.

His blog fits perfectly with the rest of the organization’s public relations effort because the team’s ethos is so Cuban-centric. He is their public relations strategy. He speaks for the team, Mavs fans, and oftentimes fans around the league when he opens his mouth to talk about the state of the game. The pros of Cuban’s blog are apparent, and I cannot find any real cons. As far as the Mavs organization is concerned, the more exposure for him the better.